Five of 2018s biggest food trends

The last year has seen political, economic and social change, leading to differences in the way hotels and restaurants operate. Embracing innovation is a prerequisite for establishments to thrive and survive. Here we explore the top five food trends for 2018.

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1 The rise of vegetables

Vegetables are taking pole position in restaurant kitchens right now. Starters like cauliflower ‘steaks’ from the grill and jackfruit tacos are commonplace. Companies producing artisan vegan cheese – a hot property right now – include Kite Hill from Silicon Valley, while faux foods such as turkey, feta and bacon can be sourced from vegan delis.

2 Dealing with waste

Creative methods to use, reduce and combat trash are seen all over the food industry. The company Imperfect Produce delivers discount-price ‘ugly’ produce. Meanwhile, startups such as Plenty and Iron Ox bring hydroponic farming methods to the masses.

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3 Avoid the hard sell

Marketing that sells a lifestyle rather than pushing products heads a new wave: hotels and restaurants promote concepts that appeal to residents’ and diners’ life goals and aspirations.

Community events and a focus on fashion also reflect this spirit, as do partnerships that tell an all-inclusive tale instead of pushing beverages and food. It’s all about creating an entertaining, humanising narrative.

4 Superfoods rule

Purple foods such as blueberries contain antioxidants which may stop free radicals from damaging cells. Mushrooms have unexpectedly popped up in broths, coffees and teas, and microgreens combine superfood power and colour in a double whammy. Vegetables are now mainstream, and diners expect options.

5 Making it personal

We are living in an era of speed, quality and customisation. Flexible food experiences are available to suit everyone, and solutions are more inventive than ever before. However, made-to-order requires hard work and poses a challenge for operators of pre-packaged foods where customisation isn’t applicable. Among the successes are Sally the Salad Robot’s flexible, fresh custom salads. Tailoring has led to the rise of the ‘goodies-only’ salad – everything but the lettuce.

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The BBC names their food trends for 2018 here

Change keeps coming. In the hospitality and food-service industries, we need to encourage each other, adapt, innovate and gird our loins for battle. After a bit of turbulence, the future looks bright.