Online businesses must know
In the previous article We have already introduced everyone to TikTok and how to add Tiktok. In this article, we will discuss the pros and cons of marketing on TikTok and why your business should not be delayed. And step into online marketing in parallel with a professional store management system from today.
What are the advantages of marketing on TikTok?
When it comes to statistics on social media usage during the past two years, it is found that 67% of people around the world have turned to social media via smartphones more. And vertical videos are gradually becoming more popular than horizontal. Make the platform born to clip vertically. It also supports short but fun videos and has a lot of features like “TikTok” becoming a source of viral content that is up to date with all
trends. And there are interesting usage statistics that many businesses want to jump into marketing on TikTok in order to build brands to be known and closer to their target customers.
It’s come together like this already. Let’s look at that. Why should a businessman like you not overlook marketing on TikTok? How many advantages does this platform have over other channels?
1. High downloads, frequent users
According to Sensor Tower statistics as of January 2020, TikTok is the most downloaded app in the world on both the AppStore and PlayStore. The majority of TikTok users are teenagers between the ages of 16 and 24, followed by 25-34 years. Oberlo statistics also show that most users open the app multiple times a day. And take
in the app an average of 52 minutes a day, you should not miss the opportunity to communicate and raise awareness for the brand through marketing on TikTok who have the enormous task of this
2. Algorithms. Arithmetic truly appeals to users.
It wouldn’t be wrong to say that TikTok “feeds” what users “want to eat.” Because in addition to being a source of short clips, suitable for people in this era who do not like to eat long things, it is also a light-hearted fun clip that helps relieve the stress that we
have to face each day. Over time, TikTok will gradually organize the content on the For You page in the way we like. This makes us more likely to spend more time in the app.
So what advantages does this marketing on TikTok have? It’s nice that you can create content that blends in with what users like to see as if your ad was a random one. When marketing on TikTok doesn’t make customers feel like they’re being overwhelmed
or too hard to sell. It’s not hard, you will succeed in creating or Engagement Increase Traffic to click through to your website page
3 models on the market TikTok diverse and engaging consumers.
Another advantage of marketing on TikTok is that in addition to choosing to create a brand’s TikTok account to post their own content. You also have the option to shoot add or run multiple campaigns. Plus many gimmicks are also liked by consumers. And it’s easy for users to play around and become viral easily, such as
increasing your reach
if you want to increase your reach or increasing the number of people who see your ad to reach more audiences. You can choose to advertise on the app in the following formats:
• Brand Takeover is a short clip that users will see immediately when opening the app. Guaranteed to be seen by the target audience. Suitable for brands that are already known and want to promote their campaigns to their customers.
• TopView is a clip at the top of the app. and suitable for leading the target audience to the brand’s website
• In-feed Ads are ads that appear while users are enjoying different content. It’s not wrong to call them slick ads. You can set them up to lead to specific web pages.
Interact with the target audience
But if anyone wants to interact with the target audience Want to market on TikTok with a campaign that invites more people to play? TikTok has another option for you:
• Hashtag Challenge Think about a brand or campaign that sounds Catchy and is easy to remember for TikTok users. Come join the fun. There may be prizes to be won to encourage people to play. Hashtags trending will help people get to know your brand or campaign to promote more.
• Branded Effect Just create an effect of your brand for users to use. It should be an effect that can promote the campaign itself. When someone plays TikTok, pick it up and use it in their own clip, it’s equal to promoting. This is another advantage of effective TikTok marketing.
Disadvantages of marketing on TikTok that you need to be aware
Having discussed the advantages of marketing on TikTok, what are the disadvantages of marketing on TikTok that you need to be aware of?
1. If you can’t catch the attention in time, the audience will press through.
The behavior of social media users nowadays tends to watch shorter clips. And has a short focus. Therefore, although TikTok has developed to post clips that are longer than 60 seconds. But if you can’t get their attention in the first 3 seconds, people will scroll through. And if the clip is repeatedly skipped, TikTok will see it as bad content. So there
is a high chance that the clip will be pushed to the point of “drowning” and the organic views won’t be very high anymore.
2. Marketing on TikTok is not suitable for landscape videos.
As we have said The behavior of people in this era is watching more vertical clips. This may be because the mobile screen does not have to be rotated. It’s easier to use with one hand than holding the phone horizontally. or for whatever reason But if your brand is mainly focused on making horizontal clips, TikTok may not be the answer. Because
the app is designed to support vertical clips. May have to change the way of filming. Or add the image above and below to make it look like a full-screen clip.
3. It takes time and money,
because on TikTok, anyone can promote themselves or their own business. And among the millions of clips, getting your ads to reach your target audience requires a good TikTok marketing strategy, making the clips really pop, and spending the right amount
of money on ads. In order to provide feedback that is worth the money invested. It’s not a waste of money promoting clips that don’t create brand recognition.
Regardless of the platform, there are advantages and disadvantages. TikTok is the same, depending on whether How can you apply the advantages of TikTok marketing to your brand’s marketing plan?